Eva Diego García

Eva Diego García

Director, Madrid

Eva joined Hyphen in Madrid in 2002 and became a director in 2011. She has over twenty years’ experience in delivering international brand roll-outs for clients across a range of commercial sectors and specialises in retail, workplace and logistics. She is a member of the Hyphen Executive, responsible for new business, and is currently leading Hyphen’s expansion in Latin America.

“Do it or don’t, but don’t try.”

– Yoda, Star Wars

About Eva

Most interesting place
Argentina, for its overwhelming natural beauty. I was particularly impressed by its glaciers – the colours and the noise of the ice when it moves is spectacular.

Favourite cheese
There’s too many to choose from… I recently discovered a Camembert mixed with Mozzarella and that was delicious.

What do you like most about your job / working at Hyphen?
Working together as a team! I also enjoy having the opportunity to travel and witness first-hand the similarities and differences between countries – whether that’s in relation to their markets or approach to design.

Who or what was the most important influence in your early career?
Chris Henderson, as he was a great mentor.